Unboxable
Case Study: Building the Unboxable Website Using AI-Driven Tools
About Unboxable
Unboxable is a strategic consultancy that works with boards, leaders, teams, and organisations to rethink how business is done. Their goal is to help clients build the adaptive edge needed to thrive in a fast-changing world.
They deliver impact through strategic consulting, custom workshops, and tailored coaching. At the core of their work is the Reset, Rethink, Reinvent methodology, supported by proprietary tools such as the Unboxable Heatmap. Their focus areas include future-ready strategy, business execution, problem-solving, adaptive leadership, and organisational culture.
The Challenge
Fiona, the founder of Unboxable, reached out for help with her website. She had started building it in Squarespace and had engaged a developer, but the project needed someone to bring it all together. She also wanted to explore how AI could support the development of the new site.
Following a conversation about emerging AI tools, Fiona suggested I explore Lovable, an AI-powered website and app builder she had come across at a recent conference overseas.
Approach
Research and Technology Selection
I began by evaluating Lovable and quickly saw its potential as a prompt-based platform for building and prototyping websites. We agreed to proceed with Lovable as the foundation and selected supporting technologies to complete the stack:
Lovable for the front-end experience
Supabase for the backend database and API integration
Netlify for hosting and deployment
Squarespace for domain management
Site Development
With one month to launch, I rapidly upskilled in Lovable and began building the site. The first phase focused on the front-end experience, ensuring it reflected Unboxable’s strategic voice and positioning. The second phase involved developing the content management system and setting up backend services.
Key tasks included:
Designing and building a responsive front-end user experience
Creating a CMS in Lovable to enable future content updates
Using Supabase to manage user authentication and data storage
Deploying the site through Netlify and integrating it with the existing Squarespace domain
Results
The project delivered a fully functional, scalable website that reflects Unboxable’s purpose and identity. Built using emerging AI tools and modern web infrastructure, the solution supports future growth while embodying the adaptive principles that sit at the heart of the Unboxable offering.
The website is now live and serves as a strong foundation for the business as it evolves. It also demonstrates how AI platforms can support lean, fast-paced digital delivery in the early stages of business formation.
