BNY Mellon Wealth Management App – Overview

Case Study: Building a Digital Wealth Platform for BNY Mellon

Overview

BNY Mellon sought to elevate its client experience by creating a modern digital platform that reflects the firm’s legacy of trust and deep investment expertise. The goal was to develop a sophisticated mobile and web application that delivers real-time portfolio insights, powerful financial tools, and secure collaboration between clients and advisors. The platform had to meet the high expectations of private banking clients and institutional investors, while aligning with BNY Mellon's personalized service model and global investment capabilities.

The Challenge

Clients were increasingly expecting seamless digital experiences across all aspects of their financial lives. While BNY Mellon’s in-person advisory model remained a core strength, it needed to be augmented with a responsive digital interface that could deliver transparency, insight, and interactivity. The solution had to combine cutting-edge technology with the rigorous compliance and infrastructure standards of a global financial institution.

The Solution

We designed and delivered a responsive, secure platform that supports real-time decision-making, personalized financial planning, and direct communication between clients and their advisors. The platform offers a comprehensive set of features that bring together BNY Mellon's investment intelligence and high-touch client service in a single, user-friendly experience.

Key Features

Portfolio Dashboard
Clients receive a real-time view of their holdings across accounts, asset classes, and geographies. Performance metrics are benchmarked against relevant indices and include historical trends and risk exposure. The dashboard is customizable, with widgets such as net worth tracking and asset allocation charts.

Detailed Holdings and Transactions
Users can drill into individual holdings, including equities, alternatives, and private investments. Transaction history is accessible alongside upcoming events such as dividends or capital calls. Advanced reporting includes tax-lot level details and realized/unrealized gains and losses.

Interactive Analytics and Planning Tools
Clients have access to dynamic tools for scenario modeling, goal-based planning, and ESG analysis. They can explore the impact of market events on their portfolio, forecast retirement needs, and evaluate investments through an environmental, social, and governance lens.

Alerts and Notifications
Real-time notifications keep clients informed of market changes, portfolio activity, and advisor updates. Alerts are fully customizable, for example, notifying a user if a specific position drops by a defined percentage in a single day.

Account Aggregation and Net Worth View
The platform allows users to connect external accounts, providing a consolidated view of total net worth. This includes assets across banking, brokerage, retirement, and real estate holdings.

Personalization and AI-Powered Insights
Built-in intelligence offers personalized recommendations based on user behavior and financial goals. Behavioral nudges help users stay on track with diversification, rebalancing, and risk management.

Security and Compliance
Enterprise-grade security includes biometric login, data encryption, and role-based access controls. The system is fully integrated with BNY Mellon's compliance and custody frameworks, ensuring protection of sensitive client data.

Target Users

• Private banking clients

• Family offices

• Institutional investors with managed portfolios

• Financial advisors and relationship managers

Competitive Advantage

The platform is deeply integrated with BNY Mellon's proprietary investment systems and custody infrastructure. It delivers the assurance of legacy financial stewardship combined with the innovation of modern fintech. With white-label capabilities and a modular design, the platform also offers deployment flexibility for institutional partners.

Results

The digital wealth platform has strengthened BNY Mellon's value proposition by offering clients a unified, transparent, and engaging experience across mobile and web. It has enhanced advisor-client collaboration, reduced reliance on manual reporting, and positioned the firm as a digital leader in the private and institutional investment space.